Who assigns business value (BV) to the team PI Objectives?

The assignment of business value (BV) to team PI Objectives is primarily the responsibility of the Business Owner. The Business Owner is a key stakeholder in the SAFe framework, representing the interests of the business and ensuring that the work aligns with strategic objectives. They have the insight necessary to evaluate the significance of various objectives based on their understanding of customer needs and business priorities.

In practice, during the PI Planning event, Business Owners participate actively by reviewing team objectives and providing feedback on their value. This ensures that the objectives are not just operational goals but also reflect the larger strategic vision. By assigning business values, the Business Owners help prioritize which objectives the teams should focus on, thereby driving alignment across the Agile Release Train (ART) and improving the likelihood of delivering high-impact results during the Program Increment.

This process is crucial for balancing technical feasibility with business priorities, ensuring that the development efforts have meaningful outcomes that support the overall business strategy.