Which analysis focuses on action to identify strategic options and create a better future state?

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The TOWS analysis is focused on identifying strategic options and creating a better future state by examining the relationship between internal strengths and weaknesses, and external opportunities and threats. This approach takes the basic elements of a SWOT analysis further, as it emphasizes not just identifying these factors but also developing actionable strategies that capitalize on strengths and opportunities while addressing weaknesses and threats.

By analyzing these relationships, organizations are able to lay out multiple strategic options that can lead to improved outcomes. This method supports proactive and informed decision-making aimed at achieving desirable future states, making it particularly valuable for strategic planning.

While other options like SWOT also address strengths, weaknesses, opportunities, and threats, TOWS moves into the realm of actionable strategies, which is the core focus of the question. The portfolio and strategic theme options relate more to organizing and managing elements of strategy rather than explicitly identifying actionable strategic options for a future state.

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