What describes early measures that will help predict business outcomes?

Leading indicators are metrics or measures that provide early signals about future performance or outcomes. In the context of business, leading indicators help organizations gauge progress toward their objectives before the final results are evident. By tracking these indicators, teams can make informed decisions and adjustments in real-time to influence their business outcomes positively.

For instance, if a sales team tracks the number of leads or customer engagements, these leading indicators can help predict future sales growth. They serve as a proactive tool for organizations to steer their strategies and approaches effectively, ensuring alignment with desired business results.

In contrast, the other choices serve different purposes. The Epic value statements articulate the value expected from large initiatives but do not serve as predictive measures. Business outcome hypotheses outline assumptions regarding outcomes but lack the forward-looking nature of leading indicators. Non-Functional Requirements focus on system quality attributes and usability, which do not directly predict business outcomes but rather ensure the system meets specific standards. Thus, leading indicators stand out as the most effective choice for predicting business outcomes early on.