Market value of a feature typically ________ over time.

The market value of a feature typically decreases over time due to several factors. As technology evolves and market demands shift, the initial novelty and competitive advantage that a feature may offer tend to diminish. This is often influenced by the introduction of new features from competitors, changing customer preferences, and the constant evolution of industry standards. As a result, a feature that was once seen as valuable may become less relevant or desirable as alternatives emerge and the needs of users evolve. Thus, the tendency for the market value of a feature to decrease is a common phenomenon in product development and management.